Swedish Chocolate - Kexchoklad 156g mini-bar in the bag // Made in Sweden

Description

Kexchoklad − a chequered and active favourite since 1938
Swedish Chocolate - Kexchoklad 156g mini-bar in the bag
An entire bag of small Kexchoklad.
Crispy wafers filled with chocolate under a blanket of delicious, milk chocolate.
Kexchoklad is one of Sweden’s best loved chocolate products and the single largest product on the Swedish
confectionery market. In Sweden, a total of 367 Kexchoklad bars are sold every minute. Kexchoklad is an active classic that has enhanced everyday life for the Swedish people since 1938.
The story of Kexchoklad began back in 1921 when Cloetta started producing chocolate-covered wafers under the name of “Five o´clock wafer chocolate”. The wafer product quickly grew in popularity and in the latter half of the 1930s the company started to write Cloetta-Kex on the packages. 1938 was the year when the strong and classic brand Kexchoklad was born and registered, and this was the first time that Kexchoklad’s iconic chequered wafer pattern appeared on the package in the word KEX.
Kexchoklad showed its active side in various advertising campaigns as early as 1940 and used skiing environments already at that time. In the years thereafter, Kexchoklad was the natural choice for an on-to-go snack.
In the 1940s Kexchoklad further upgraded its design. The word KEX, with its chequered pattern, was made more visible and the packages became more red. The product family expanded with new taste varieties and packages and in the 1950s Cloetta invested ambitiously in advertising and brand building for Kexchoklad.
By the early 1960s it was once again time to modernise the packaging. The chequered wafer pattern had attracted attention and become well known in Sweden, and a decision was therefore made to highlight it on the package and increase its visibility.
The 1970s were an eventful decade for the brand and saw the launch of new sizes and flavours. The company followed the popular multipack trend and introduced a 6-pack with Kexchoklad. In 1971 Kexchoklad boosted its sales by 68% and secured a position as Sweden’s top-selling candy bar. Between 1974 and 1976, sales of Kexchoklad doubled in the span of just two years.